Leadpages or Shopify: which one to choose?
Leadpages (and HTML Pub) is for building pages that turn visitors into leads or customers. Shopify is for running a store: products, stock, payments and shipping.
The essentials in 30 seconds
- Selling several products? Choose Shopify
- Want to collect leads? Choose Leadpages or HTML Pub
- One product or a service? Start simple
- Running ads? Use both
- Try before you pay
Avoid: Building a whole store in Leadpages: managing orders and stock quickly becomes impossible.
See the details with screenshots ↓Step by step
Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
Selling several products? Choose Shopify
Catalog, stock, variants, shipping rates, taxes, orders and returns: Shopify handles all of it. Leadpages is not built to run a store.
- 2
Want to collect leads? Choose Leadpages or HTML Pub
Sign-up page, waiting page before a launch, webinar, free guide: a landing page with a form is enough, no store needed.
- 3
One product or a service? Start simple
An HTML Pub page with a payment button can be enough for a single product, a course or a service. Move to Shopify when your catalog grows.
- 4
Running ads? Use both
Send visitors to a Leadpages landing page focused on one offer, then to the product in your Shopify store. With Leadpages, you can test two versions of the page.
- 5
Try before you pay
Leadpages and HTML Pub have a 7-day trial; Shopify has a trial followed by a launch offer. Check the current terms on the pricing pages.
Try it yourself
Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.
Try Leadpages for 7 days ↗Affiliate link: it does not change the price for you.
Common mistakes
- Building a whole store in Leadpages: managing orders and stock quickly becomes impossible.
- Sending an ad to the store's home page instead of a page focused on a single offer.
Official sources
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