How much does Leadpages (and HTML Pub) cost in 2026?
HTML Pub and Leadpages are sold on the same pricing page, in US dollars. Here are the prices shown on that page on September 28, 2026, and how to pay as little as possible.
The essentials in 30 seconds
- HTML Pub plans, to publish
- Leadpages plans, to convert more
- Pay yearly to save 20 %
- Try it for 7 days before paying
- Choose based on your traffic
Avoid: Comparing a yearly price with a monthly one: check where the « Monthly / Annual » switch is set.
See the details with screenshots ↓Step by step
Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
HTML Pub plans, to publish
On September 28, 2026, billed yearly: Starter costs $5.58 a month ($7 billed monthly), Pro $16 a month ($20 monthly) and Business $26.42 a month ($33 monthly).
HTML Pub publishes landing pages, websites and blogs on your own domain, with the AI assistant. It has no A/B testing.
- 2
Leadpages plans, to convert more
On September 28, 2026, billed yearly: Grow costs $53.58 a month ($67 billed monthly), Optimize $108 a month ($135 monthly) and Scale, the most complete, $216.83 a month ($271 monthly).
Grow adds A/B testing. Optimize adds Smart Traffic and heatmaps. Prices change from time to time: always check the pricing page on the day.
- 3
Pay yearly to save 20 %
The « Monthly / Annual » switch at the top of the pricing page changes every price. Paying yearly is about 20 % cheaper, but you pay for the whole year up front. Start monthly if you are not sure you will keep the tool.
- 4
Try it for 7 days before paying
Every plan can be tried free for 7 days, with all its features. A card is required, but nothing is charged before the trial ends. Put the end date in your calendar.
- 5
Choose based on your traffic
Just starting, without many visitors? HTML Pub Pro is enough. Already running ads and want to compare two versions of a page? Leadpages Grow. Lots of traffic and you want the tool to optimize on its own? Optimize.
Try it yourself
Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.
Try Leadpages for 7 days ↗Affiliate link: it does not change the price for you.
Common mistakes
- Comparing a yearly price with a monthly one: check where the « Monthly / Annual » switch is set.
- Paying for Optimize without enough visitors for tests and heatmaps to be useful.
- Forgetting the trial end date: the first payment is charged automatically on day 7.
Official sources
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