How do you run an A/B test with Leadpages?
An A/B test shows two versions of a page to your visitors and measures which one gets more results. It's included from the Leadpages Grow plan.
The essentials in 30 seconds
- Create a variant
- Choose your goal
- Split the traffic
- Wait for a clear result
- Keep the winner
Avoid: Changing several things at once: you no longer know what made the difference.
See the details with screenshots ↓Step by step
Screenshots show the interface used in the original guide (Shopify in French, Leadpages in English). In your account, buttons appear in your language.
- 1
Create a variant
Duplicate your page in one click, or let the AI suggest a variant. Change one important thing only: the headline, the button or the offer.
- 2
Choose your goal
Say what counts as success: form submitted, button click, purchase or a conversion on another site.
- 3
Split the traffic
50/50 is the simplest. You can also choose 70/30 or any split between 10 and 90%. Then publish.
- 4
Wait for a clear result
Results show live with three levels: trending, likely, clear winner. Wait for « clear winner » before deciding.
- 5
Keep the winner
Send 100% of traffic to the better version in one click, then start a new test.
Try it yourself
Every HTML Pub and Leadpages plan has a 7-day free trial, with all features.
Try Leadpages for 7 days ↗Affiliate link: it does not change the price for you.
Common mistakes
- Changing several things at once: you no longer know what made the difference.
- Stopping the test after a few visits: the result is often down to chance.
Official sources
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